Selling a Monitor Without a Stand: A $1,000 Apple Stand?

Selling a monitor without a stand seems like madness, but if Apple included the Pro Stand and bumped the XDR's price by $1,000, anyone who instead wanted to wall-mount their monitor – which, given that a lot of Mac Pros are going to end up in editing suites and the like, could be quite a proportion of the market – would be rightly annoyed at being charged for an unwanted high-end stand.

Most people asking this question haven't looked closely at the Pro Stand, a unique engineering marvel that does not have an equivalent in the marketplace. But hey, that's Apple we suspect that this would be an inelegant solution in its view. Of course, what Apple could have done is ship the XDR with a basic stand like the one on an iMac, with the Pro Stand as an optional extra.

An internal message to Apple employees said the Repair Plans are applicable for products above $1,000 and approved claims will result in product repairs for up to 3 separate faults. We've had a bit of a look around, though, and there doesn't seem to be any sort of VESA stand that looks as good or works anything like as nicely as the Pro Stand does.

Apple spokesperson Nick Leahy confirmed the $1,000 bonus to The Verge and says it will apply to every Apple employee, including retail workers. If you're not sold on the Pro Stand then there is of course another option: the $199 VESA mount that you can use to attach your Pro Display XDR to the wall mount or desk stand of your choice.

Still, though, selling a $5,000 monitor that doesn't have a stand at all feels like a bit of a misfire. And they're probably going to go on and on about it. Apple's $1,000 Pro Display XDR stand is the most expensive dongle ever.

Apple stand $1000